If someone asked you today what your blog does for your site and your business, what would you say?
MarketingSherpa cited three important factors that contributed to a blog’s success:
- Genuine, heartfelt content
- Regular updates
- Focus
As with personal blogs, corporate blogs need to find a niche, engage readers and keep them reading. Content feels “genuine” when blog posts “stand out in contrast to the massaged language of corporate marketing and PR materials. Like sitting next to an expert on a plane, the best blogs provide highly useful information in a brief and informal setting.”
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