Tending to a website can take a lot of time and energy, and the people who run them deserve nothing but applause. At the same time, though, blogs and RSS feeds can really benefit an SEO campaign, and so a session at SES San Jose focused on how and why to incorporate them.
Coverage of the Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
Amanda Watlington, who's the owner of
Watlington recommended creating an editorial battle plan to maintain quality and sustain readers' interest over a period of time. Try to treat every post like a miniature campaign, too, using social media to announce your posts and extend your reach. And show that you value your readers by responding to their comments in a timely manner, and perhaps highlighting popular posts.
As for some SEO-specific tips, she proposed leveraging the SEO benefits of the blog by customizing the templates, and using a keyword list when building content.
Dixon Jones, the managing director of And that brings us to Sally Falkow, who's the president of
Next, the subject of blogging came up again thanks to Lee Odden, the CEO of
Recommendation five is trickier, but make a killer tool if possible. Spread goodwill (and your name) by writing guest posts, too. Power up retweets, and don't forget to network offline. Finally, we have Jim Hedger,
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