Right now search relevancy algorithms are heavily tied to overall authority, but given enough time publishers and search marketers will undermine that measure of relevancy the same way that keyword density and raw PageRank died off. By owning toolbars that track everything and buying into other methods of data collection (from contextual advertising to email to user accounts to widget platforms) search engines will be able to move away from the random surfer model to Google related links suggest?
What Communities Does Your Website Belong In?
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