What Is A Google Update?

Here's a little tip for you guys wanting to stir-up the search engine crowd: just announce on some random search-related forum that Google is conducting another update and watch the audience react much like someone yelling "Fire" in a crowded theatre. While the above statement pokes fun at how people react to Google updates, their concern is legitimate because when Google actually posts updates, characteristics like backlink counts and PageRank scores change. Sometimes, these changes are for the better (more links), sometimes not (lowered PageRank score). When you consider how important search engine rankings are in ebusiness, it's easy to see why people react the way they do whenever a Google update is announced. However, there is some discussion concerning how frequently Google updates the different aspects of their search service. Well, thanks to Google engineer (and fellow Kentuckian) post, Matt sheds some light on the inner workings of a Google update. According to Matt's post, Google is updating its index, which includes backlinks and PageRank on a constant basis. However, the PR and backlink updates are only exported to the public on a three-month basis, give or take. This exportation is what most people know as a latest search news