The Federal Trade Commission has recently taken an interest in Responsibility Project from Liberty Mutual partipated in the recent BlogHer conference, and has put together a nice little gallery of videos in which bloggers talk about the subject. A few samples are below:
https://www.youtube.com/watch?v=6MN1_XZHslkhttps://www.youtube.com/watch?v=qizlMDgMBCQ
https://www.youtube.com/watch?v=b4EpY8ESGkI
Regarding the whole sponsored posts thing, Liberty Mutual cites the following statistics:
- 98 percent of surveyed bloggers believe it is acceptable to receive a free product
- A majority of bloggers mentioned transparency, disclosure and honesty as key caveats to receiving free product and writing sponsored posts
- 84 percent said honesty is a key trait of a responsible blogger, followed by transparency (66 percent) and reliable sources (56 percent)
There are quite a few more videos like the ones above at the Responsibility Project site. It's nice to see an array of different responses to the subject.
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