Google is producing more original content for YouTube following the success of the hit "Seth MacFarlane's Cavalcade of Comedy", which was exclusive to the video site. They started running a channel/show called
https://www.youtube.com/watch?v=EfXYzCLnjFI
YouTube has always been about user-generated content (UGC), but it is looking more and more like its focus is shifting. That's not to say it's abandoning UGC by any means. Even Poptub is largely about the hottest UGC. But the fact that they're starting to offer their own shows and partner with other content providers (proving seemingly every day here recently.
Found an error or have a suggestion? Let us know and we'll review it.
Like "Cavalcade of Comedy," Poptub is offered through the
Lack of User Engagement?
As Wallenstein also points out, some have knocked Poptub for a lack of user engagement, but I'm not sure I agree that this is an issue, seeing as how a box featuring a variety of social elements (pictured) is displayed prominently on the channel page, right beside the featured video. This box shows locations for Poptub hosts via different YouTube channels, Twitter, MySpace, Facebook, blogs, etc.
In fact, I would go so far as to say that Poptub offers a pretty good look at what businesses should do with their own video blogs (or "vlogs" if you will) and incorporating them into the rest of their social media presences. First of all, I'm a huge fan of the social box concept Poptub is using. It reminds me of what WineLibrary.tv (a vlog that this SmallBusinessNewz article.
Videos on Poptub offer the option for users to comment just like any other YouTube videos as well. This combined with the offering of a variety of ways to interact via social networks spells user engagement as far as I'm concerned. And leads to relevancy right?
Only the Beginning for YouTube?
I would expect to start seeing new channels/shows on YouTube coming directly from Google in the near future as
Suggest a Correction
No comments yet. Be the first to comment!