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What's the Message?

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I read a lot of papers - regular ones, and online - as any Arizona Republic came an interesting story about vice president of acquisitions for qualified and media trained executives speak to the media. There was no reason Kurt should have been contacted ... unless he's going out on his own. There's a reason we have PR people: to create messaging. I am pretty sure ... this was not on message. From Nickelodeon and kids are fat comes a great quote.

"Going out on a limb here, perhaps her (Carlson's) kids want these foods not because of ads, but because they're children," said Dan Mindus, spokesman for the Presidential Fitness Tests where we would get the certificates in front of the whole school? Yes, the pudgy or non-athletic types would feel bad, but we (yes, I was one of the non-athletic types) would work harder the next year to not feel so ashamed. There's nothing wrong with peer pressure like that. But, man, I am sure that was not the message that was supposed to get out. Funny, but not on message. Also, from USA Today ... KSSX or
Okay, and it gets people to buy films, music and books ... how? Maybe I'm being dense, but from a PR standpoint it seems like another instance of stunt PR. How about making the shopping experience better? That might work as well. POP! Public Relations, a public relations firm based in Arizona, USA. He authors the popular

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