When AdSense Makes No Sense

Google's AdSense program is a proven money-maker that has enriched the pockets of many website owners. Unlike many pay-per-click systems, the Google AdSense Premium Service. This is the program used by sites like The New York Times. 2. Your site does not conform to AdSense program policies. You cannot display AdSense advertisements on any site that violates the AdSense Terms and Conditions to which you agreed when you joined the AdSense program. Practically speaking, this means that any content that promotes pornography, gambling, drug use or any illegal activity is unsuitable for AdSense use. You are also forbidden from using AdSense to promote alcohol, tobacco, conterfeit goods and other controversial products or services. If you're running an online casino, for example, AdSense cannot be used on the casino's site. 3. Your visitors are offended by advertisements. Above all else, AdSense is an advertising distribution program: you're renting space on your pages to Google for the display of advertisements drawn from its AdWords program. In return for the use of your space, Google gives you a cut of the pay-per-click revenue it makes from the advertisements shown on your pages. If most of your visitors find ads offensive, they'll stay away from your site and you won't make any money from the ads that are displayed anyhow, so you might as well not display any ads. Note that there's a difference between offending your visitors by showing any advertisements at all and offending them by showing the advertisements in so obnoxious a manner that all they want to do is leave your site. In fact, displaying ads in an intrusive manner violates the Make Easy Money with Google: Using the AdSense Advertising Program, an introductory AdSense book published by Peachpit Press. Make Easy Money with Google shows the average, non-technical computer user how easy it is to build a money-making blog or website with no experience required. The book steps you through the entire process: finding and creating the right content; registering a domain name; setting up a simple site or blog; joining Google's AdSense pay-per-click program; and driving traffic to your site or blog. Find out more about the book from the companion site