Wealthier households are visiting lottery websites with more frequency than their lower income counterparts, Hitwise reports.
One might imagine several reasons for a drop among the lower income bracket: significantly less discretionary spending, possible preference for scratch-offs, or equally as probable, limited or no Internet access.
Hopkins theorizes the wealthier segment is seeking low cost/high reward risk with discretionary income to offset losses in their investment portfolios. While that might explain the burst of activity, as the chart shows, it would not account for a decrease in lottery traffic among the $100,000-$149,000 income bracket.
Perhaps this demo is more likely to be a dual-income with kids household? This could why discretionary gambling is less important than squaring away nest eggs for, say, teens preparing to enter college.
When Stock Market Fails, Try The Lottery
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