Google is working on rolling out its own real-time search feature, much like Twitter's, which has been around for some time. a good real-time search feature that searches content across many social sites, based on what its users share.
So here we are talking about the latest trend in search, and notice that Microsoft and Yahoo, the other two (besides Google) that make up the traditional "big 3" search engines, were not mentioned. Microsoft and Yahoo of course recently announced began some integration of Twitter results. But that can hardly be considered real time search. It only works when you search for select people, and even then, you won't always get the freshest tweets from that person, and certainly not as it was tweeted.
These efforts are not going to compete with the offerings discussed above. Bing is really Google's only competitor as far as traditional search at this point. Yahoo counts as Bing now (or will soon enough). If Google is moving toward incorporating real real-time results into its results, that is one more edge they will have on Bing (on top of that incredible market share it already holds), unless Bing really gets in on the real-time action itself.
Bing has been hot since its launch. It has managed to create a lot of buzz. This is the biggest area where Microsoft has failed in search in the past - creating buzz. If Microsoft (along with Yahoo) wants to truly give Google a run for its money, as it obviously does, they should probably start bringing something more to the table in real-time search.
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