Search

"White" PSP Ad Creates Controversy

3 views

Sony's latest advertising effort is garnering a lot of attention, but not all of the buzz is positive. The campaign, which promotes the new white PSP model, features photographs of two women, one black and one white, engaged in something of a catfight. The most heavily featured picture shows the white woman holding the black woman by the jaw. The racial implications of the ads have made some people feel uncomfortable, but Sony's advertising partner, TBWA, probably intended that. Their Del.icio.us") | Yahoo! My Web Technorati: Doug is a staff writer for murdok for the latest eBusiness news.

Suggest a Correction

Found an error or have a suggestion? Let us know and we'll review it.

Share this article

Comments (0)

Please sign in to leave a comment.

No comments yet. Be the first to comment!