Each site has unique goals, audiences, and desired actions from each audience. By creating content and ideas that are formatted around filling the needs of the various stakeholders you lower your risk profile and increase your profit potential. Common Stakeholders in Every Site:
- content creators
- customers
- suppliers
- site members
- bloggers
- mainstream media
- topical experts
- other high authority link sources or publicity sources
- search engines Content creators: Those who format your content and ideas can make or break your site. Small changes in formatting or packaging can be the difference between being one of billions of web pages and being an industry standard resource. Publish a few well received link baits on a site that is generally geared toward conversion and suddenly you have an authoritative top ranked site that converts like crazy. Customers: Every site aims to sell something... products, services, market position, a way of thinking, etc. Customers can also do your marketing for you if they firmly believe in your product or service, but that doesn't typically happen until AFTER you have customers. A site that does not convert customers is without purpose, but you also have to address many other audiences to be able to afford market exposure to potential customers. Suppliers: As you gain exposure you have leverage over suppliers. The more they need you the better your prices will be. This is the reason you can get a Danny Sullivan addresses so many audiences. What Audiences do You Reach? You do not get to be a market maker without being a market manipulator. It is hard to manipulate markets unless you come up with creative ways to meet the needs of and leverage profit from many stakeholders. What key audiences does your site and competing sites have? Do you address all of them? If not, what could you do to address them?
SEOBook.com Aaron
gives away free advice and search engine optimization tools. He is a
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