Back in the days, to get into the search engines you only had to submit a site to them and it'd show up in the results (or you could just get listed in the Yahoo directory). Nowadays, doing that doesn't warrant anything and you have to work hard to be visible from the search engines. Is it only the search engine algorithms that have affected the amount of energy one needs to invest in a website, or there are other factors at work? Let's see. Who needs quality? The search engines have spent years on fine-tuning their algorithms to provide the most relevant results to their users. Often, they worked reactively to those, who have found exploits, to close the gaps in the algorithms and continue working efficiently. The search engines need to provide quality results to keep the people using them to be able to show them advertising to earn money. Becides the search engines, people need good websites as well. They not only need to find a working website, but they need to find and use what they need on your website. Of course, a usable and human-friendly website will be more efficient with its visitors and more successful as well. Thus, site owners, who want to succed in online business, need more people-friendly websites, after all, so their potential clients could use their sites to buy from them. So, it is not only the search engines that need good websites, but the visitors and the site owners, too. What's the problem then? Why not? With barriers to enter the Internet business being so low, everyone tries to make money online. And while the focus is purely on making money, a thought about the potential customers and their success rarely comes to mind. That's why most Web start-ups fail - they are not useful for the people and are thus ignored and forgotten. Quite often, site owners are busy with building their online business and pay little attention to what happens around them. However, the best thing they'd do is to provide the value to their customers, could save their time and energy. Unfortunately, it takes time and persistence (or a website usability and several factors need to be considered, such as SEO, copywriting, usability, web design and accessibility. An important thing is to create a website for you. Conclusion When on the Web, building a so-so website is not equal to success. You need to have such a website so the people would forget they are using a website, do what they came for, pay you for your quality service and leave happily. After all, it is all about the value and the pleasure you and your customers receive, when they use your website. freelance website optimization and http://www.ImproveTheWeb.com
Who Needs Website Quality?
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