Unless you stick terms of service directly in front of people, and make important points extremely bold, people are not going to read them.
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This was the whole point of a little experiment I helped Paul with over the last week, and the results are extremely conclusive. It is partially to do with the Krak.dk story I have written about in the past, but I think the results also paint a much broader picture.
Here is
It should be noted that Pual doesn't use nofollow on his trackbacks, so you receive a live link probably from another DNS C-Block. If you write a post about trackbacks as I have done, it is even a link that is LSI related.
Paul today has let the cat out of the bag, and written about the he created to prove a point, and I believe the results are devastating.
1202 pageviews and 615 visitors NOBODY viewed the Terms of Service of the site they were on.
So how many people did he trap into linking to him, who if this was serious might owe him a significant amount of money?
*Originally published at AndyBeard.eu
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Who Reads Your Terms of Service?
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