Who's Bob Garfield?

The critic for Ad Age has covered Super Bowl advertising for 24 years, and in a recent interview huffed over the Rolling Stones' participation in the big game as halftime entertainment. So let's ask the question again. Bob Garfield? Does Jim Davis' Pretensions to art? The Rolling Stones? This is the band that would glare its screaming fans into crying submission in the streets. It's more likely fans will be trading copies of Let It Bleed in 20 years than issues of Ad Age. That seems to be Garfield's point, though. The ABKCO days were a long time ago, maybe not Jurassic as he states, but close to 40 years distant now. if the very prosperous National Football League feels the best way to advertise its message is with a band that can be called "venerable" with a straight face, why shouldn't it do so? Marketers should use whatever advantage they have available to punch their message through a crowded media world. We've touched on brand recognition regarding the world's foremost search advertising company here and here.") Drag this to your Bookmarks. Add to document.write("Del.icio.us") | Yahoo My Web David Utter is a staff writer for Murdok covering technology and business.