While watching the presidential conventions I was struck by the fact that blogs had totally revolutionized the publishing industry. Sitting right alongside the major news agencies were the bloggers frantically typing on their laptops. Even seasoned veterans who had covered past conventions mentioned the power of this new media.
http://sourceforge.net/projects/facto/
InstaBlog http://www.grohol.com/downloads/oj/
GeekLog - The Ultimate Weblog System http://www.blogger.com
Your goal when creating content for you blog, is the same as it would be when creating a website. Your content will be designed to attract the audience that would be interested in your books.
The same idea applies when adding your blog to an RSS feed. You want to have your content syndicated to individuals that have an interest in your writings and are willing to buy your books.
Your content gives them a taste of your writing style and expertise. The feed makes sure you get maximum exposure.
An added benefit is most blogs allow visitors to post comments about your site. By posting their comments and having you reply, they get to know you are a real person.
The ability to have a give and take with your visitors is an extremely powerful tool. Your readers will feel comfortable doing business with someone they know.
Your next step is to plug into an RSS feed. Your goal when syndicating your content, is the same goal you would have when building the traditional ezine list.
The feed will drive targeted traffic to your blog, but it's your ability to provide quality content that will keep them coming back.
So where can you learn more about RSS feeds? An excellent place to start is RSSTop55 - Best Blog Directory And RSS Submission Sites.
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