Why Does Google Trust Old Websites So Much?

The Evolution of Natural Linking

• When the web was younger is was less spammy. When the web was less commercial a larger percentage of sites were created out of passion, and those who spammed generally were not link spammers. Most new websites are spam.


• When search was less sophisticated people linked out of necessity. Now that Google AdSense has commercialized links and search is more relevant, more webmasters require payment (ie: cash, building their ego, sharing and spreading their bias, etc.) to link to your site.


• Older sites are owned by webmasters who had enough time to forge social relationships, and self reinforcing authorities based on the principals of the Newer websites can outrank old sites, but they have to be more remarkable or add more value to outrank older sites. This adding of value (through things like better formatting, more in depth coverage, more bias, more interactive content) adds value to Google, making their search service more useful.


• As the standards for information quality increase, Google can arbitrarily decide that your business model. Thus the web is a game of constant evolution. Today's marketing leading content site may be a thin spam site by 2010 standards. Today's average content site might be thin spam by 2008.


• Given that new content creation is largely dominated by blogs and social media, new links are largely a proxy for the strength of

  Suggest a Correction

  Found an error or have a suggestion? Let us know and we'll review it.

  Your Name *

  Your Email *

  Correction Details *

  Submit Correction