You can hardly talk about eBay without top ten list of seller frustrations).
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Although buyers have had their own fair share of JiffyPrice recently
Well that is one possible answer to the question. People feel comfortable buying from eBay (not everyone granted). Why do they feel comfortable? Because of the brand that eBay has established over the years.
Frustrated eBay sellers continue to flock to other sites to sell their goods, but none of them (Amazon excluded perhaps) carry the brand power that eBay does, and therefore can't possibly attract the number of customers that it can.
While not all eBay sellers are unhappy with the site, it seems that the core of them are. It is interesting to see a site that is driven by users continue to thrive despite the boycotting of many of those users who have helped it thrive in the first place. That is brand power.
There are plenty other sites out there that could compete with eBay, based on the
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Why eBay Keeps Getting Shoppers
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