A guy has a great idea for a product or service that companies would very likely buy, certainly enough that the idea has money-making potential. He's trying to get some financial backers. So he's sitting in his local tipping point. Naturally, this happened not in Europe but in the United States. Indeed, I couldn't imagine something like this happening anywhere in Europe. Not the UK (read European Business Forum caught my attention today. In David Tebbutt, this thought-provoking feature suggests that Europe hasn't lost the ability to innovate, but its edge is being threatened by other countries' greater skills at bridging the commercialization gap. David argues that, without commercialization, innovation is meaningless. The article then includes the top ten issues that Europe needs to address if innovation is to stand a chance of flourishing here: 1. Fear of failure 2. Fear of success 3. Risk aversion 4. The mirage of the single market 5. The VCs' lack of experience 6. Shortage of funds 7. Expertise is scattered 8. Lack of openness 9. Official ignorance 10. Out of touch Read Innovate!Europe conference in Zaragoza, Spain, in June. If Europe is to keep up with the global Joneses, never mind actually excel, things have to change. How likely is that? Don't hold your breath. USA, you've little to worry about from Europe in this regard. (Pay attention, though, to places like India.) NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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