Gaining top positions within search engines is no guarantee of traffic increases. Even if traffic does increase, there are still no assurances this traffic will convert into paying customers. These very issues are what a couple of posters at WebProWorld recently faced. Each has decent-to-top SERP rankings but they have little to show for it, business and traffic-wise.
WebProWorld. The first poster, Three Factors That Make A Sale- Relevance - Does your web site have what the viewer is seeking?
- Differentiation - What makes you different from the other web sites that offer your product, service, or information?
- Trust - The viewer must feel confident that all interactions with you will be completed in the manner you specify.
So, it's not all about SERP positions, even though they're a huge part of the online marketing experience. Make sure the keywords you target are relevant to the product(s) you are offering. Because again, what good is an impressive search engine ranking if you aren't getting visitors? Or worse yet, you ARE getting visitors, but the products being offered aren't relevant to their search?
Chris Richardson is a search engine writer and editor for latest search news.
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