Why Isn't Ketchum Blogging?

So, did I miss anything while I was in New York? Wow. Jay Rosen sets off a flurry of posts that prove out Blog Power. article supporting my opinion that Ketchum misrepresents the industry and the tactics they used so irresponsibly. The issue is not the tactics, rather how they were used by Ketchum. As I have noted before, VNRs and paid endorsements have their place in the public relations arsenal. Used wisely and responsibly, there is no harm, no foul. Secrets & Silence? Not Smart. My big question is why doesn't Ketchum start a blog to respond to all of this? Is it because they are guilty? Wrong answer. Blogs are perfect for quickly getting out the right information in a crisis. Not to mention, they seed the search engines with your side of the story. Ketchum should learn from research. Secondly, my blog sits at the end of the news cycle. The tail of the news curve is getting longer every day and the Ketchum story is taking on a new life, well-beyond the initial impact. Blogs are working. Unfortunately all of the PR bloggers are not always staring at their monitors, hitting refresh every few seconds in wait for a news ping on their radars. I prefer to do more substantive posts that hopefully do more than just link to something before anyone else. This takes time-if only because I have a small brain. For the most part, you will find features here and not breaking news. This allows me to enjoy blogging a bit more and throw off the shackles of posting frequency that were forged by this push-button publishing technology. Hopefully it also differentiates Strategic Public Relations from other blogs? You tell me. So Rosen conference could not have better timing. You should check out all of the posts that Jay Rosen inspired. You can start at a few blogs to find all of them. Tom Murphy point the way for us. They also posted on Ketchum prior to Rosen's piece. I also want to point out Richard Edelman's Strategic Public Relations blog. Kevin is Director of Marketing Communications for Strategic Public Relations