Why Some Experts Are Completely Wrong About Linking

Why Some Experts Are Completely Wrong About Linking And How You Can Get Your Website Marketing Back on Track! If you have read some information about reciprocal linking and other linking tactics in order to better promote your website, you have probably found some seriously differing opinions as to what the purpose of linking is. There are a wide range of articles and books about linking that come from polar opposite views as to why and how you should conduct a linking promotion campaign. Most people, to this day, think that linking is solely for search engine results and link popularity as it is defined by Google. In fact, that is the sole reason thousands and thousands of webmasters exchange links. They think it is for "pagerank" and link popularity as a boost to search engine rankings. One of the biggest misconceptions about my own courses, Power Linking and Power Linking 2: Evolution, is that what I teach is for the purpose of manipulating search engines. Not at all! I have said many times over the years that search engine positioning and traffic come as an added benefit to a solid linking campaign. Although I teach what you can expect from a good linking campaign with regard to the search engines, there is no reason to go out of your way to get good rankings - they are automatic if your site is basically optimized and has good content. What isn't automatic is the spread of your URL across the web on thousands and thousands of real websites. (Not FFA pages or junk "neighborhoods") Hard working webmasters and business owners are missing the boat due in large part to the misinformation and misguidance of hobby experts who think they know what the real power of advanced linking tactics are all about. Someone wrote to me today and said "If you are the linking expert, why don't you have a lot more backlinks? I just checked Google and they only show..." This is the problem with so many people expecting that the world revolves around that search engine. I love Google and the traffic I get from them. I think they are the best search engine hands down right now. But judging my success through them and what they deem as important is a big mistake. Here's Why Google only counts links that have a certain pagerank. Everything else, even if it is MORE relevant and sends me MORE traffic than the links Google chooses to show you when you check backlinks, is left out. Well, that's because Google wants to show stats that way. It's their search engine and they can do what they want. But from a Power Linking perspective, the stats you get when checking backlinks at Google are totally irrelevant. I never use them to check how many people are REALLY linking to me because I am not playing the "linking for ranking" game the majority of other website promoters are. I am interested in links from sites where my target market surfs and will likely SEE my link and visit. This was the original intent of linking since the beginning of the internet. And it will be no matter what any search engine deems important or not important in the future. I try not to link with sites that hide their partner directories. You can see my explanation of this at one of my new partner directories here: http://www.jackhumphrey.com/marketing-resources/index.html Linking is the only constant in website promotion. It was the first form of promotion and it will always and forever be the core of any successful website promotion campaign. I have a piece of software I use to find ALL the links to my sites regardless of their pagerank. For one of my sites Google shows only 243 links - this software shows all 3900. It shows ALL the people who are linking to me, which is so incredibly more important than just the links with a pagerank of 4! You can download the software for free here and see for yourself with your own site: