Why We Can't Trust Click Fraud Numbers

Back in December, I caused a little bit of a ruckus when I new data from Click Forensics that suggests industry click-fraud rates have increased to 14.2 in Q4, versus 13.8% in Q3. Bids for amounts over $2.00 achieved click-fraud rates of 20.9%. So let me ask you this, who trusts these numbers? If most of you don't trust numbers supplied by Google, can you trust numbers supplied by a company that has a vested interest in seeing click fraud grow? They may counter that they sampled 3,000 advertisers, but surely the sample set is biased. If you walk into a hospital and ask 3,000 patients, "Who here is feeling unwell?", wouldn't you expect a biased result? So where does that leave us? It leaves us desperate for a third-party audit of click fraud, completed by a group that has no skin in the game. In the meantime, let's assume click-fraud is somewhere between 0.2% and 14.2%. internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at andy.beal@gmail.com