Why Wont Google Comply W/ DOJ Subpoena...

...and what does this move mean for online advertisers? There has been a lot of speculation regarding the reasons Google refuses to hand over a week's worth of Internet search queries, from a list of 1 million random web addresses to the Department of Justice (DOJ). The government is working to build a case for the need of the Child Online Protection Act (COPA), which was shot down in 2002 for its broad scope. The DOJ needs to show how the COPA can protect minors, while maintaining the rights of adults to view pornography on the internet. The DOJ first subpoenaed Google, among other search engines, a year ago, but the search giant continues to hold out. Oneupweb is the only two-time winner of the ClickZ award for "Best Search Engine Engine Marketing Firm".