Why Write a Blog?

There are thousands of blogs started everyday all with varying missions. Most are created because ... it's the thing to do. CEO's, entrepreneurs and other business professionals are joining the blogosphere because they don't want to be left out. That's certainly one of the reasons I started this blog. But is that a good reason? Of course not! That's why I'm ending this blog immediately after this post. (just kidding) That brings me to my point, why write a business oriented blog? It's something I will admit I didn't explore long enough before I started this blog just last Friday. It is commonly thought that business blogs are about building authority for the blog writer. For instance, over the last couple of years - a marketing strategist for the PR firm