Why Your Network Marketing Efforts Are Failing

About once a week, I get someone struggling to build an on-line network marketing business come to me for advice. They want me to take a look at their website, and how they are doing business, and tell them WHAT they're doing wrong. They want suggestions on how to grow their business faster. Let's begin by acknowledging that network marketing is nothing new. It's just telling acquaintances and prospects about products and services that you use and like. This is something that you do everyday. You enjoy sharing great discoveries with those you care about. The twist is that network marketing companies have formalized the referral system and compensates you for those referrals. There is something KEY in the above definition that points to the first reason many I advise are struggling. Many people promote businesses that they don't honestly believe in. They don't honestly believe that those whom they introduce to the opportunity will benefit. Therefore, it feels like a SCAM to them... since it is, according to their OWN definition, a scam... and that very subtle message is conveyed in their every communication. People communicate on many different levels. Our body language, and even our "tone" in our emails, says a lot more than most of us realize. If you want to get scientific about it, we're electro-magnetic creature who do give off electrical vibrations that others can sense. When you promote something that you don't honestly feel good promoting, you give off bad vibes... you produce bad karma that others pick up on. Have you ever noticed that some people "make the hair on the back of your neck stand up?" You're picking up and responding physically to a very powerful communication. Don't ignore it! The simple solution to the whole problem described above is to not promote anything (whether it's network marketing or using other methods of marketing) that doesn't positively impact everyone concerned! There are a lot of great products and services out there that do just that. I'll share with you a personal example... If you've read my background, you'll know that I am a literal welfare to riches success story. I grew up so poor that at times we'd run out of kerosene to heat the house in the winter, and we'd go without heat until our next government subsistence check arrived. Growing up in that environment with my grandmother and two younger brothers, I didn't learn proper money management. I had no role models! Naturally, when I discovered an on-line service that taught me that missing skill, and prevented me from squandering my growing wealth, I eagerly shared this with others that I knew needed this critical knowledge. There are so many people who don't know how to make money work FOR them. I now feel very good sharing that knowledge with others from my website at: 3) No indication of who, or WHAT, is behind the site. Your website should have very clear contact information on it. A name, email address, phone number, and if practical a physical address should be on the site. Letting people see that there is a real person behind the site is what builds that essential trust. A photo on the site further builds the connection and lets them see that a real, ordinary person runs the business. 4) Proof that what the site says is true. Your making a statement does not provide proof. Others saying it, does provide some "proof." So you need testimonials and statements from a variety of people verifying and validating all of your assertions. These testimonials should have name, company, city and state, website url, etc. Vague testimonials with only a set of initials merely create suspicion. A testimonial with a photo is even more credible. 5) An understandable explanation of the compensation plan. I'm a college graduate with about 20 years of FORMAL schooling. Many of the websites that I read leave me totally CLULESS as to how I would get paid and how much. If your explanation or illustrations of your "payment plan" leave people confused, it will also leave them unsure. This is another area where, if the company provided website doesn't "cut it," then you need to create you own. Take another look at how clearly things are explained at: