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Wikipedia Founder Talks Consumer-Generated Content for Branding

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Murdok recently spoke with Jimmy Wales, Founder of Wikipedia for a few minutes, and discussed the past, present, and future of user-generated content as a marketing medium, not to mention several other topics. What kinds of brands do you think work the best for marketing with consumer-generated content?
Wales has a lot more to say in the above interview on this topic and others like the following :

- What Wikipedia is and what it isn't
- Challenges for Wikipedia
- Wikia Search closing down

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