Because
The key lines there are "appropriate ways to interact" and "understanding ... community goals" because, unlike press releases, marketing campaigns, sales sheets and testimonials, Wikipedia is FACT based and neutral. So the SES NY session opened with Wikipedia "Spam Blacklist" that you are extremely unlikely to ever get off that list, which is universally applied to all wiki's using the system - not just Wikipedia. Hochman also claimed to have many examples of those with Wikipedia links getting more traffic from Wikipedia than from Google searches for their primary keyword phrase and that those clicks convert at a higher rate than searches do.
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This session looks at appropriate ways to interact with the service. It also examines if there's more that can be done to make Wikipedia editors more accepting of marketers and to make marketers more understanding of the Wikipedia community goals.
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Wikipedia SEO: Don't Spam - Contribute
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