Will GM Blogs Respond to Bad News?

Will GM's blogs be tested by recent news of job cuts at the automaker? According to the Wall Street Journal, GM "plans to cut its North American white-collar work force. The cuts in salaried staff could be as deep as 28 percent in certain functions, according to the newspaper that cited industry officials and analysts." Anyone that has visited the company's Fastlane blogs knows they do not lend themselves to discussing "job actions." But blogs are a dialogue and readers may steer the conversation to this news. Regardless of how this unfolds, I'm sure Smallblock and Fastlane will continue to be great examples of corporate blogs. The blogs have been a Strategic Public Relations blog. Kevin is Director of Marketing Communications for Strategic Public Relations