Google is "mulling" over brokering television advertisements, according to the New York Post. Though ad execs downplay Google's ability to effectively enter this market, it may be that they are victims to an old world paradigm-discussing carburetors when Google is thinking fuel injection. From the Data Docket Inc., who registered Google Earth before launch) In September, Wired Magazine's Josh McHugh wrote a telling so 20th Century. And as such, the traditional players in television advertising will need to abandon the old world at some point and focus on the revolution. That Google is mulling a type of television ad brokering shouldn't be all that surprising, but it should give media buyers something to think about.
Will Google Change TV Advertising?
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