Will Paris' Podcast Have Character?

I've heard this already described as a 'character blog': Podcasting is hot. But it just got hotter. Paris Hilton invites you to join her on "The Paris Hilton Podcast -- Countdown to House of Wax," beginning on April 29. House of Wax. I suppose you could argue that it could be a 'character blog' in that the site (it's not a blog) and the podcast center around the actor playing one of the main characters in this horror flick (R rated in the US, but only a 12 in The Netherlands - go figure) that RSS feed. (I say the 'first MP3' as I imagine this will be the first of others to come. They wouldn't go to all this effort, and create all that expectation, just for one, surely.) Whatever it turns out to be, I'm impressed with how reporting by mainstream media about the podcast. And Adam Curry had a paid commercial on Wednesday's iPodder, in Mac flavours: The House of Wax Podcatcher helps you find, subscribe to and download podcasts onto your portable media player. Using RSS technology, podcasts are audio distributed in the MP3 format and will play back on any portable media player. The House of Wax Podcatcher comes pre-loaded with "The Paris Hilton Podcast." Some imaginative integrated marketing and communication going on here. It certainly has character. Incidentally, stay tuned to Podshow offering that he's been readying for kickoff. Plus he's developing a new podcasting application called many posts defending them, I will stick to my guns: I believe character blogs are a waste of everyone's time. Certainly every one I've seen so far is exceedingly lame. So I'll stick with what I said last week: NevilleHobson.com blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at NevilleHobson.com