Wired Tries to Adapt to the Blog Age

Blogs are forcing journalists and journalism to become more accountable. And those who can't beat the bloggers at their own game (news/opinion), really better join them in adopting their best practices. Consider what editor-in-chief of Wired Magazine. entry for the complicated details] and we don't want the two versions of each article to diverge too much, for fear of confusion over which one is the "right" one. Meanwhile, nobody else in print media has really solved this problem yet either. And yes, I am aware of the irony that this is another distortion caused by inefficient distribution, exactly what I spotlight in other industries. Let's just say I know of what I speak.) All I can say is, thank God Wired has a progressive editor. What about the countless other media brands that face huge challenges and may not even see them clearly. Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

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