I suppose you may have had the same response to this idea that I did initially so let’s jump right in.
Carri Bugbee, a Portland OR, PR agency owner has started a new business at You can watch a video of Ms. Bugbee explaining this whole process over at AdAge
So, I’ll be honest here. What I see is someone who basically hijacks a social media handle (akin to domain squatting), takes over the character’s ‘life’ on Twitter without any guidance from anyone related to the show and wins an award. Gotta love America. Maybe I’m not on top of things but I just don’t get this at all. Are people that wrapped up in TV shows that they will actually follow a fake version of a fictional character and interact? Help me here. Look, I respect the fact that there is probably a market for this and more power to anyone who can tap into it but where does the entertainment begin and end in our lives anymore? Is it better to sit in front of your computer all day and follow the exploits of a fictional character who is being played by another ‘actor’ other than the real actor / writer or engage in a conversation with a, gulp, human being? I would love to hear your thoughts on this one.
Found an error or have a suggestion? Let us know and we'll review it.
Suggest a Correction
No comments yet. Be the first to comment!