The growth in the online video audience is no longer being driven by early adopters but has spread to other demographic segments that use it to access media.
Over the past six months, the popularity of online video has grown significantly with women and older consumers, helping to close the age and gender gap within the growing online video audience in the U.S. according to data from
"The implication for those in the video entertainment industry is that online video - as a medium - appears to be tapping into later stage adopter segments that were perhaps reticent to embrace it even just a year ago." The data reveals the large online audience that online video services are attracting also is leading to a shift in media landscape for many video entertainment consumers. "Television networks, movie studios and other video entertainment entities will need to recognize the growing demand among all consumers for digital distribution," said Wright. "Streaming video is no longer something just teens and twenty-something's are enjoying, but rather it has become a fixture in mainstream America's daily routines."
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