WOMMA Blows It On Disclosure Issue

The Word of Mouth Marketing Association takes aim at the blogosphere's favorite target, PayPerPost, but Andy Beard found some reasons to be concerned about their choices of disclosure exemplars.

WOMMA point number 5 in their FAQ.

That section of the FAQ answers the question about why there aren't specific rules about what people should say. But in their anti-PayPerPost commentary, they call for "strict guidelines" on disclosure.

It would be instructive if WOMMA could deconstruct the PayPerPost disclosure policy as Caldwell has posted on her site, and indicate what may be construed as deceptive, unfair, or unclear. Along with why WOMMA should be the ones qualified to do so.