Word Of Mouth Has The Most Influence On Gamers

Among gamers, 41 percent report that they rely on word of mouth to get information on video games, according to a new report from the NPD Group.

While this varies from one platform to another, all current platforms, including portables, rely on word of mouth above all other information sources. Followed by hands on play at friends or relatives friends homes at 31 percent. Magazines and online ads, along with incentives/coupons and social networking sites have the least influence on gamers at five percent.

"When it comes to developing successful games and targeting marketing and promotions, each gaming platform has its own unique challenges and opportunities to consider," said Anita Frazier, industry analyst,