Word of Mouth Marketing Relies on Reputation Not Branding

Todd over at the A Penny For Blog, shares some great insights on word of mouth marketing (WOM). Check it out. Sirius Decisions, a leading B-to-B research firm concludes, "While brand isn't dead, we believe it has become a byproduct of reputation, the first of three overall outputs today's b-to-b organizations must systematically produce in order to be successful. Reputation has a direct link to the second output - demand creation - and indirectly helps to drive the third output (revenue) by building a foundation of trust and credibility that should be revisited as needed throughout a sales cycle." Read my post on Sirius Decisions: The Real Link to Demand Creation Should reputation take a back seat to branding? What do you think? InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for "the complex sale."