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World Cup In High Demand Online

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The BBC has handled more than 1.7 million requests to view live World Cup matches on its site, while the official site hosted by Yahoo surpasses Major League Baseball in viewership for the week ending June 24th.

Google Flips The Checkout SwitchBBC World Cup website has held solid appeal for soccer fans. The Journalism.co.uk site FIFA World Cup website previously, and returns to that role again. Only ESPN.com and three of Yahoo's sports-related sites exceeded the market share of visitors to the official World Cup site during the second week of matches. Research firm Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark murdok: David Utter is a staff writer for murdok covering technology and business.

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