Wrap Up of the Search Insider Summit

This week was my first MediaPost Search Insider Summit event and I was glad to have been able to participate.
 I’ve been a reader of MediaPost publications on and offline for several years and have been a big fan of the

One of the standout features of this event over many others is that you could really tell the moderators knew the subject matter of their panels inside and out. That is not the case at some other search marketing conferences where moderators are often, literally clueless about the topic they’re moderating. Moderators can add a tremendous amount of value to a session and even “save” a session from failure, but only if they’re knowledgeable and curious about the session topic.

It was also obvious that paid search was the darling child of topics. Natural search entered conversations and presentations here and there, but it was by no means a focus. And let’s face it, right now paid search is where the big agencies, marketers and search engines are spending their time. It’s where the money is.

Since our company specializes in