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Writing For Online Readers Goes Against The Book

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It pains me to suggest this, but we must ignore (one of) the teachings of Strunk and White.  We must turn our backs on a number of other writing guides.  And we must break our own habit of writing out numbers as words.

Instead, we should represent numbers with numerals - a recent eye-tracking study suggests that they’re much more likely to capture online readers’ interest.

“[N]umerals often stop the wandering eye and attract fixations, even when they’re embedded within a mass of words that users otherwise ignore,” revealed

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