The advertising/marketing world is in the midst of a giant shift as broadband/IP television becomes a reality. World Wrestling Entertainment becomes the latest illustrator of this shift, as traditional advertisers express concern over the WWE's driving viewers to its website for continual live coverage of Monday Night Raw during commercial breaks. Yesterday, a Google, Yahoo!, MSN, and AOL all experiment with offering broadcast-style programming on line.
WWE Drops Peoples Elbow On TV Ads
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