Wow...one of my
Ok, so Google didn't just announce an acquisition of XM, but look what
Wow, pretty close to my prediction, huh? Well, it get's a whole lot closer...
"The next generation will be that if you want to hit that button for more information about that product you just heard described," D. Scott Karnedy, SVP of ad sales at XM is quoted as having said at a radio panel last week.
Yes, that is a smug grin on my face and I don't care who sees it. ;-)
Andy Beal is an Marketing Pilgrim and reach him at
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XM Brings Push-Button Buying to Radio
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