Yahoo has given Yahoo Search Marketing advertisers the ability to have their ads shown in filtered searches. When Yahoo launched its
Don't worry about competing ads in these cases. If a user searches for "buy pink floyd" as described above, they can choose "Amazon.com" to filter the results and get only Amazon results, for example. The only paid results that would show would be for Amazon, Hecox says.
creation of the Vitality campaign for General Mills, which illustrates how you can bring existing content together to target a demographic and then serve ads to that same demographic. 
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