Yahoo! And Google Meet A Fork In The Road

With all the literature generated regarding the great battle between Yahoo! and Google, it is easy (and misleading) to assume the two search giants are heading in the same direction. But in light of recent events, 2005 seems to be where the road forks. One path is a virtual on-ramp, while the other is the expressway to everywhere-if everywhere is where you'd like to go.

WebProWorld I'll amend, slightly, what I said earlier about Google becoming a 40-minute average visits, is the cab dropping you off at the pub (read, in the future, Yahoo!). AOL, now the stepchild of Time Warner, sets itself up like a Vegas casino, a virtual maze that keeps customers inside for upwards of 6 hours at a time. It's that type of stickiness that Yahoo! seems to be searching for-a way to get you inside and interested long enough for you to see their sponsored content-a mall with some really awesome Fox, close (but not too close) behind. John McHugh at Wired Magazine provides us with a titillating

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