Over the past few months Yahoo has been recruiting a slew of veteran online journalists. In many cases these hires have a particular expertise in social media. The latest, according to Matt McAlister (one of these smart folks), is a PaidContent.org report that she reported to work yesterday at the Yahoo Media Group as its senior director, social media, reporting to Neil Budde, executive producer of Yahoo News. So what's going on at Yahoo? Here's my bet. The company - at least in news - has never been one to succeed by creating a lot of content of their own (Fortune reports that the company's relationships with content partners is tenuous at best. Finally, Yahoo is Reader Comments... Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
Yahoo Bets on Citizen Journalism
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