Yahoo Buys MyBlogLog (Why?)

Okay, so Yahoo finally according to Alexaholic. As you can find out from any of the a rumour back in November of such a deal, but nothing came of it. That explains the nervousness with which people posted yesterday morning about another acquisition report, retract the retraction, after getting confirmation from his buddy Scott Rafer, the CEO.

I have written before I am a big fan of the application. I like the way it connects people who read different blogs, including mine. I like looking at the pictures of who has been reading, and then clicking on the pictures to see who that person is and whether they have a blog. That is social networking, pure and simple. My only lingering question is: what the heck is Yahoo going to do with it? Their track record so far doesn't exactly fill me with optimism about how they're going to make use of their new acquisition. Don't get me wrong - I like the fact that they haven't screwed up Flickr or similarly puzzled). Maybe Yahoo has a master plan that I haven't been able to figure out - but I'm not betting on it. Tony Hung has some thoughts about what the company should do with it Comments Mathew Ingram is a technology writer and blogger for the Globe and Mail, a national newspaper based in Toronto, and also writes about the Web and media at www.mathewingram.com/media.