Yahoo and eBay announced the Yahoo PayPal Checkout Program, which users of Yahoo Search will encounter as little blue shopping cart icons in the search results.
Merchants who participate in the Program will be able to offer PayPal's Express Checkout as a payment process. PayPal touts this as their fastest checkout solution; its
Rich Riley, senior VP for Yahoo Online Channel & Small Business Services, wrote more about the new partnership at the fine print, folks.) The deal gives PayPal an outlet to compete with Google Checkout, a payment processing program that's also highlighted in Google's SERPs with little blue shopping carts. PayPal has a much more established brand as an online payment processor, which could tip some customers over to Yahoo Search for shopping-related queries. ZDNet blogger
handle payment processing in-house. Partnering with PayPal means Yahoo will give up some revenue, but Yahoo executives likely believe Checkout can be a driver for their new search advertising system, with better profit margins to offset the payment revenue loss.
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