As a self-proclaimed "car guy," I do a fair amount of automotive research on the Web. A new study from Yahoo and comScore has shown that a lot of other people do the same. It remains somewhat unclear how many are "just looking," however, and how many are doing actual car shopping.
Yahoo Search marketing's senior manager of automotive category, David Schwartz, announced the companies' findings in an "online webinar."
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Yahoo, comScore Study Car Research
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