As part of , the company has started an initiative to let users contribute to the famous "Yahoo! Yodel". Yahoo has opened up what it calls the Yodel Studio. The aim is for people to personalize and reinterpret the yodel.
"The foundation of the 'It’s Y!ou' campaign is about making the web more personally relevant to each of our consumers, so it’s important that we engage the world in the creation of our new yodel," said Elisa Steele, Yahoo! executive vice president and chief marketing officer. "It’s essentially a unique form of user generated content that honors the millions of people who visit Yahoo! every day."
Based on the number of times an entry is viewed, top yodels will ‘go gold,’ and one submission in the US, UK and India will each ‘go platinum.’ Participants can use built-in social media tools to help generate awareness for their yodels and voting for the platinum yodels will take place from November 9-15. Winners will be announced during the week of November 16, 2009 and will have a chance to be featured on the Yahoo! homepage and incorporated into Yahoo!’s new global advertising campaign.
Users have until November 8th to go to the this page
Yahoo Expands "It's Y!ou" Campaign With User Yodeling
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