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Yahoo Gets Boost In Traffic From Election

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Yesterday the Yahoo during this election marathon that is thankfully winding up (I hope) in the next 48 hours. This election process has been a boon for news sites and the equivalent of a ‘millstone around the neck’ for people like me. How much more can one say or do or think or accuse or lie or point fingers about at this point? Apparently enough to make Yahoo beef up its coverage and anticipate a banner day.

Interestingly enough, the coverage of any election still has an old school feel. A lot of people turn to TV for their marathon Election Day live prognostications and exit polls and projections. Much like the phenomenon of traditional Black Friday shopping the day after Thanksgiving and the following online “Black Monday” the real traffic for news sites occurs the day after the event as people try to make sense of what just happened. To me, it’s a little like watching a really bad football game. You watch it because your team is in it but you know you really should be doing something constructive with your time.

Yahoo is really more of an aggregator of news and their partnership with AP and a few other sources like Comments

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